Call Us Now 01702 667299

How to Find the Best Keywords for Your Niche

Finding the best keywords for your Google AdWords campaign is essential to reaching your target audience. By selecting the right keywords, you ensure that your ads are shown to the right people. Follow this step-by-step guide to discover the best keywords for your niche:

Step 1: Understand Your Niche

To select the best keywords, start by understanding your niche. Think about your target audience, their problems, and how your product or service provides a solution. Write down the core concepts and pain points your business addresses.

Step 2: Brainstorm Potential Keywords

Once you understand your niche, begin brainstorming potential keywords. Think about what terms your customers might use when searching for your products. Consider using long-tail keywords as they often have lower competition and higher conversion rates.

Step 3: Use Google’s Keyword Planner Tool

The Google Keyword Planner tool is an invaluable resource for keyword research. Input the keywords from Step 2 to discover search volume and additional keyword suggestions. Look for keywords with high search volume and manageable competition.

Step 4: Analyze Competitor Keywords

Examine the keywords your competitors are using in their Google Ads campaigns. Tools like SEMrush, Ahrefs, or SpyFu can help you uncover the keywords that work for them. Identify gaps and target keywords that your competitors may have overlooked.

Step 5: Refine Your Keyword List

After gathering your keywords, refine your list by removing irrelevant or overly competitive terms. Focus on a mix of broad, phrase, and exact match keywords. Aim to strike a balance between search volume and competition.

Step 6: Monitor and Optimize Your Keywords

Once your AdWords campaign is live, regularly monitor the performance of your keywords. Use this data to adjust your bids, refine your keyword list, and improve your ad targeting for better results.

By following these steps, you’ll find the best keywords to improve your AdWords campaigns, increase your visibility, and drive more qualified traffic to your website.

SEO

It is very important for your online business to be generating enquiries and sales, if it is not then your not getting a return on investment. It may well be that your website is not optimised correctly to target the most relevant keywords for your business.

PPC

We are Google Adwords Certified partners specialising in creating 'Adwords' campaign's to generate leads for your business. By working on your account we can help optimise and improve quality score to get you a lower cost per click.

Web Design

Website technologies are evolving very fast and a website that was built only a few years ago will potentially not be mobile responsive so your missing out on many customers that cant view your website properly which means your losing business.